About

Hi.

 

South of Pasedena is Ji Won Lee, a brand environmental designer with experience in strategy projects focusing on the user journey and storytelling, along with retail, exhibition, workspace and marketing-event design. She’s worked with agencies including IDEO, AKQA and Wolff Olins, among others. SoP’s services include design, consulting and project-based work, freelance or in-house. 


Please say hello!

 

Hello@southofpasadena.com